Effective February 1, 2020

Your Privacy:

Massimo Zanetti Beverage USA, Inc. (“MZB USA”) believes that MZB USA’s you have a right to know its practices regarding the information, including the type of information, MZB USA collects when you visit MZB USA’s websites. The guidelines contained in this Privacy Policy apply to your visits to any website of MZB USA and to those websites of any of its subsidiary entities (which entities, for purposes of this Privacy Policy, will be deemed included as part of MZB USA), including www.mzb-usa.com. These practices also apply to web pages on www.mzb-usa.com that contain “mzb-usa.com” in their URLs but which do not include any redirect URLs that link the user to another internet domain. Other websites which are linked to/from www.mzb-usa.com (including those of MZB USA and of its other affiliate entities, as well as via banner ads) may have different policies; therefore, please review the privacy policy notices on those websites for details.

While MZB USA does not generally require that you provide MZB USA with personally identifiable information in order to visit and use any of the websites administered by MZB USA, please note that in order to participate in some activities, it will be necessary for you to provide this information. If you choose not to provide it for those activities, you may not be able to participate in them.

Collection of Information: Cookies; Personal

For each visitor to a MZB USA website, MZB USA’s web server automatically recognizes and stores information, such as the visitor’s IP address/domain name combination and any referring websites. MZB USA uses this information to understand visitor traffic patterns through MZB USA’s websites for purposes such as enhancing their usability. Your computer provides this information automatically each time you log on, unless you have activated the blocking technology available in some browsers.

When you visit MZB USA’s websites or advertisements appearing thereon, or use one or more of the MZB USA website services, MZB USA may use an industry-wide technology called “cookies”.  This technology stores certain information on your computer and will allow MZB USA to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or erase cookies, MZB USA may not be able to restore any preferences or customization settings you previously specified, and MZB USA’s ability to personalize your online experience would be limited. Please refer to your browser instructions or “help” screen to learn more about these functions.

Also, MZB USA, or third parties on its behalf, may collect anonymous information from visits to MZB USA’s sites through the use of “Web Beacons”. Web Beacons are electronic web page images that enable MZB USA to record anonymous data about visits to MZB USA’s sites. This anonymous information is sometimes known as “clickstream data.” MZB USA may use these data to analyze trends and statistics to improve your online experience or customer service. No personal data are collected through the use of Web Beacons on MZB USA’s sites.


Additionally, MZB USA may ask you to provide “personal information,” meaning individually identifiable information such as your e-mail address, name, mailing address, telephone number, social security number, credit card number or persistent identifier (such as a customer number held in a cookie) which is associated with individually identifiable information, to enable you to participate in contests, chatrooms, on bulletin boards, to fill out a registration or to order products and services using any of its websites. MZB USA may combine the information you provide on MZB USA’s websites with other information MZB USA may collect from you offline or from third parties so that MZB USA more effectively can tailor MZB USA’s websites, services and offerings to you. If you provide MZB USA with personal information, you shall have the right, on reasonable prior notice, to inspect, change, amend or delete such information. Instructions on how to update personal information, including how to cause the deletion of any that MZB USA may have obtained and saved, will be given at the point and time of data collection.

Unless you instruct MZB USA otherwise, MZB USA may contact you to provide information about products, services, promotions, contests or other activities or offerings that may be of interest to you. You can instruct MZB USA whether or not you wish to be contacted for these or any purposes by checking or removing the check from the box indicating your preference, as applicable, at the time and place where your information is collected, or by other means (such as an e-mail request). In addition, with each communication you receive from MZB USA, you will be given the opportunity to indicate if you do not wish to receive future communications; MZB USA exercises a great deal of caution in this respect.

Unless it is for the purposes you have requested or originally agreed, MZB USA will not share the personal information you provide on the MZB USA websites with any other parties, except (a) with your consent; (b) as may be required by law or court order; (c) to persons or companies with whom or which MZB USA contracts to carry out the internal operations of its websites or its business; or (d) under exigent circumstances to protect the personal safety or property of MZB USA’s users, the public or itself.

Additionally and with your consent, MZB USA may share your personal information with any of its affiliated companies (including but not limited to any company of which more than 50% of its outstanding ownership is owned by Massimo Zanetti Beverage Group (“MZBG”), directly or indirectly) which may want to contact you about products, services, or other offerings that may be of interest to you. Further, but at all times only with your prior consent, MZBG may share your personal information with specific third parties outside of the MZBG group of companies who or which may want to contact you about products, services or other offerings that may be of interest to you. Please consult the respective privacy policies of each of the MZBG companies for further clarification as to its own respective privacy policy. MZBG will seek to obtain your consent at the place and time where the information is collected either by an “opt-out” or “opt-in” method, or by other means (such as an e-mail request). If you consent to receiving communications from any of these affiliated MZBG companies, or third parties, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications. Until MZB USA advises you, and except as indicated above for the initial decision made with your consent to share your personal information with MZBG affiliates and/or specific third parties outside of the MZBG group of companies, any changes or amendments to or deletions from your personal information must be given both to MZBG and to each such MZBG affiliate or other company directly, as these changes, amendments and/or deletions will not be exchanged among MZBG and other MZBG affiliates (including MZB USA) or third parties.


Use and Disclosure of Anonymous Aggregated Information

MZB USA may also collect, aggregate and maintain anonymous information about the visitors to its websites, such as visitors’ hobbies, interests, purchasing habits, music preferences and the like. These data then can be used to tailor MZB USA’s website content and advertising to deliver a better experience for its visitors. In addition, MZB USA also may share such aggregate information about its visitors with advertisers, business partners, sponsors and other third parties; for example, to inform them about the percentage of male/female visitors or percentage of visitors within a particular age range.


While MZB USA cannot guarantee that unauthorized access will never occur, rest assured that MZB USA takes great care in maintaining the security of your personal information and in preventing unauthorized access to it through the use of appropriate technology and internal procedures.

Notice To/Regarding Children Under the Age of 13

If you are under 13 years of age, you should not provide any personally identifiable information (for example, your last name, home address or e-mail address) on any of these sites and at any time or for any purpose without the knowledge and permission of your parent or guardian. If MZB USA learns that you are under 13 years of age, MZB USA will not maintain or use any personally identifiable information about you without the verifiable consent of your parent or guardian, except as allowed by law. This may mean that you will be unable to participate in some activities on the sites without that verifiable consent.

MZB USA believes that children using the Internet require special protection, and MZB USA urges parents and guardians to explain Internet safety to their children. Parents are urged to spend time online with their children to become familiar with the types of content available on the MZB USA websites and the Internet in general. Control tools are available from online services and software manufacturers to help create a safer online environment for children.

If a child under 13 years of age wishes to participate in any MZB USA website activity or wishes to take advantage of a product or service offering available to children, and to do so necessitates the furnishing of any of the child’s personal information, please note the following:

(i) Before any collection of a child’s personal information takes place at a website directed to children or where MZB USA is knowingly collecting children’s personal information, the child will be asked to provide his/her parent’s or guardian’s e-mail address. MZB USA then will send an e-mail (the “Initial Notification”) to the parent/guardian indicating, among other things, the information that the child is requested to provide; the intended use(s) of the information; and information on how the parent/guardian can, at his/her election, delete the child’s information from MZB USA’s database or records. Upon receipt of the Initial Notification, a parent or guardian may respond back to MZB USA to grant his/her consent or to deny his/her consent, in which latter case MZB USA will delete the parent or guardian’s e-mail address. Upon MZB USA’s receipt of the parent/guardian consent, MZB USA will send a confirming e-mail to the parent/guardian’s e-mail address.

(ii) The e-mail address of the operator collecting or maintaining personal information from children through an MZB USA-administered website is: chockfullonuts.com/contact/.

(iii) The types of personal information collected from children may include the name, e-mail address, home address, telephone number and/or any other information reasonably necessary for the child to participate in a particular activity. This information may be collected directly and/or passively (e.g., through a web server that automatically recognizes and stores information, such as a visitor’s IP address/domain name combination).

(iv) The information collected may be used for purposes such as fulfillment of a requested transaction, record keeping, marketing back to the child, or making it publicly available through a chatroom or by other means.

(v) Unless specific consent is obtained from the child’s parent or guardian, the child’s personal information will not be disclosed to third parties who or which are not contractors hired to carry out the internal operations of MZB USA websites, other than as may be required by law. MZB USA has required, or will require, such contractors to agree to use any personal information of its websites’ visitors only for the purposes of carrying out these operations and to keep such information confidential. A parent or guardian has the option of consenting to the collection and use of the child’s personal information without consenting to the disclosure of that information to third parties.

(vi) MZB USA is prohibited from conditioning a child’s participation in an activity on the child’s disclosing more personal information than is reasonably necessary to participate in such activity.

(vii) A parent can review and have deleted the child’s personal information, can refuse to permit further collection or use of the child’s information and can revoke or limit consents previously given. For instructions on how to do so, please contact MZB USA at chockfullonuts.com/contact/.

(viii) If MZB USA desires to use a child’s information for a purpose other than that for which the parent/guardian consent was previously given, MZB USA will not do so without first getting the consent of the parent/guardian for that purpose.

Consent to Processing

By providing any personal information to the MZB USA websites, all users, including without limitation users in the member states of the European Union, fully understand and unambiguously consent to the collection and processing of such information in the United States of America in accordance with the terms of this Privacy Policy.

Policy Governs Use; Changes to Privacy Policy

The terms of this Privacy Policy will govern the use and any information collected while it is in place. MZB USA reserves the right to change this Privacy Policy at any time, so please re-visit this page as often as you wish. In case of any material change, MZB USA will make a notation near the “Privacy Policy” link on the home page of MZB USA’s websites. Changes to this Privacy Policy are effective at the time they are posted to a site, and your continued use of that site after such posting will constitute acceptance of, and agreement to be bound by, those changes.


If you have any questions or comments about MZB USA’s personal information practices or about this Privacy Policy, please feel free to contact MZB USA at chockfullonuts.com/contact/.